THE KEY TO BETTER TARGETING IN B2B

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer ProfilesA B2B customer persona is a strategic representation of your ideal business client based on real data a

From accounting and IT to marketing and HR, business services help boost performance across all sectors. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.What Are Business Services?Business services refer to professional solutions offered by individuals or firms to help other compan